Google races to speed up the Web
Google is in a really big hurry to make the Web experience faster.
That became abundantly clear in 2009, when the company unveiled a steady stream of projects, products and enhancements focused on increasing Internet speed.
The initiatives varied widely in scope and focus. They included optimization tools for webmasters to improve Web site performance. Others were speed-focused products like the Go programming language and Chrome OS. Google also pushed proposals to revamp aging Internet protocols and lobbied governments for broadband improvements.
The common denominator across the various heterogeneous efforts is an urgent desire to speed up the Web. This is rooted in Google's deeply held belief that a faster Internet is good for everyone, drives up online usage all around and boosts the company's business.
"The benefit of speed improvements is very substantial for the overall Internet. In the end, as the Internet gets faster, we benefit because people will use it more, which hopefully means they'll do more searches, which gets us more revenue," said Urs Hölzle, a Google fellow and senior vice president of operations.
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